Hello!

Having had the privilege to work across various roles—ranging from art director, video editor, producer and at the very start a runner—at agencies, publishers and production companies, I have developed a deep understanding of the diverse needs and demands of clients, brands, and creative teams throughout the entire production process. My experience spans the full spectrum of ideation, conceptualisation, articulation, presentation, and execution, enabling me to bring ideas to life from pre-production to post-production. Whether it's crafting compelling social activations, developing impactful TV campaigns, or delivering commercially viable projects, I thrive in turning creative visions into reality.